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"It's not misinformation, it is different information."

Available now on the Hulu streaming service, Vice Investigates “Anti-Vaxx Fever” (season 1, episode 6) explores the growing anti-vaccine movement. The documentary features in-depth looks at the varied work of professor Mark Roberts and of student Beth Hoffman (BCHS ’19 ’23). Each of these researchers uses system science methods to investigate the dangers of this movement, generating compelling images that are powerful tools for researchers to communicate science with the public.

During the documentary, Roberts (pictured below left) discusses his work using the agent-based model FRED to visualize the spread of measles as herd immunity levels drop.  #VaccinesWork #VaccinesSaveLives

Hoffman (pictured above) discusses her work using social network analysis to investigate the anti-vaccine movement on social media against their “We prevent cancer” video on the #HPVvaccine
@kidspluspgh #antivax #networkanalysis ​

View teaser video (free content)

View episode 6 (subscriber content)

Professor Mark Roberts, MD is director of the Public Health Dynamics Laboratory  (PHDL) and chair of the Department of Health Policy and Management. 

Beth Hoffman is a researcher with the Center for Social Dynamics and Community Health (CSDCH) and a doctoral student in the Department of Behavioral and Community Health Sciences.